This article investigates how Instagram’s algorithms, influencer marketing tactics, and visually appealing material affect users’ propensity for excessive consumption.
Authors
Bhavya Belwal, Student, O.P. Jindal Global University, Sonipat, Haryana, India.
Piyush Pranjal, Associate Professor of Practice (Management), Jindal Global Law School, O.P. Jindal Global University, Sonipat, Haryana, India.
Summary
This article investigates Instagram’s role in sustaining consumerism and maximalism in the present day consumer culture. It investigates how the platform’s algorithms, influencer marketing tactics, and visually appealing material affect users’ propensity for excessive consumption.
Further, three instances of abuse of Instagram Reels to promote excessive buying are highlighted. The article also provides suggestions for consumers to adopt a more thoughtful and responsible approach to consumption to overcome the excessive buying pressures.
Published in: International Journal of Law Management & Humanities
To read the full article, please click here.
