Business & Management Studies

Woke-Washing and Its Retaliation: Evidence from the Indian Business Context

Woke-Washing and Its Retaliation: Evidence from the Indian Business Context

This article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents.

Authors

Garimaa Jalan, Student, O.P. Jindal Global University, Sonipat, Haryana, India

Piyush Pranjal, Associate Professor, Jindal Global Law School, O.P. Jindal Global University, Sonipat, Haryana, India

Summary

Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.

Published in: International Journal of Law Management & Humanities

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