This study will help in understanding and improving the success of crowdfunding tasks on crowdfunding platforms.
Nirma Sadamali Jayawardena, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Abhishek Behl, Management Development Institute, Gurgaon, India.
Brinda Sampat, NMIMS Global Access School for Continuing Education, NMIMS University, Mumbai, India.
Vijay Pereira, NEOMA Business School, Mont-Saint-Aignan, France.
Benjamin Laker, Henley Business School, University of Reading, Henley-on-Thames, UK.
The purpose of this study is to investigate the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms through adopting a mono method quantitative approach. Micro-level theoretical perspectives have been less explored in studies of successful crowdfunding innovation than macro-level theoretical perspectives.
Furthermore, crowdfunding platforms’ performance varies because of issues like trust, information asymmetry, and transparency of funds flow, among others. There is a solution to these issues in the form of Blockchain Technology (BCT). While BCT has been adopted and used by other businesses, its adoption and usefulness for crowdfunding platforms have not been studied.
We investigate crowdfunding platform success using the “task-technology fit theory” and “resource-based view theory”. Authors collected primary level data from task owners of crowdfunding platforms to test the hypotheses. The proposed theoretical model is tested with a sample size of 314 business units, and the proposed hypotheses are tested using Warp PLS 7.0.
We also control for the type of crowdfunding activities for our study. The study will help in understanding and improving the success of crowdfunding tasks on crowdfunding platforms. Additionally, it will contribute to TTF and RBV theory as well.
Published in: Annals of Operations Research
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