Human-robot interaction (HRI) is reshaping hospitality and tourism by impacting employees, firms, and customers, requiring integrated research and strategic implementation.
Authors
Gaurav Tyagi, O.P. Jindal Global University, Sonipat, Haryana, India
Anuj Sharma, Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Ravinder Kumar Verma, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
Human-robot interaction (HRI) is human-to-robot and robot-to-human communication and cooperation. HRI involves developing intuitive interfaces and communication methods by which humans and robots can collaborate safely and efficiently while creating a positive user experience and fostering companionship. The research on HRI has gained momentum in healthcare, education, retail, agriculture, and manufacturing. However, HRI has become strategically significant for the experience economy and service sectors due to technological, economic, and social factors. In light of this, it is necessary to provide a unified and integrated review of the literature to understand how HRI impacts employees, firms, customers, and the overall hospitality and tourism industry. The Theory-Context-Construct-methods (TCCM) framework developed by Paul and Rosado-Serrano (2019) has been used to explore dominant theories, contexts, important factors, and methods applied so far. The current review provides an in-depth analysis of the field, allowing practitioners and researchers to understand various facets of HRI and address potential challenges.
Published in: Issues in Information Systems
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