Saudi Arabia’s growing interest in cricket, evident through hosting the IPL auction, is a strategic move to bolster its soft power, promote sports, and attract tourists from South Asia.
Author
Tridivesh Singh Maini, Assistant Professor, Jindal School of International Affairs, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
While the UAE has been hosting sports events for long, Saudi Arabia in recent years too has been hosting important sports events and tapping celebrity sportspersons to increase their interest in sports.
Published in: DNA India
To read the full article, please click here.
