Development Studies

Dynamics of Medical Tourism Brand of India and Understanding Its Political and Economic Structures

Dynamics of Medical Tourism Brand of India and Understanding Its Political and Economic Structures

The idea of the chapter is to understand medical tourism and its impact on the Indian socio-economy.

Author

Mitrajit Biswas, O.P. Jindal Global University, Sonipat, Haryana, India.

Summary

This chapter is about understanding the dynamics of medical tourism in a country like India. What drives the whole industry of medical tourism in India?

To drive the brand of India as a medical tourism destination, the perspective India presents through its economic and political perspective holistically has been explored.

Therefore, the idea of the chapter is to understand medical tourism and its impact on the Indian socio-economy.

Published in: Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities. IGI Global, Pennsylvania, pp. 95-104

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