The researchers have conducted a meta-analysis of the extended Expectation-Confirmation Model (ECM) in the context of mobile commerce by reviewing 61 publications from the last decade.
Sumedha Chauhan, Associate Professor, Jindal Global Business School, O. P. Jindal Global University, Sonipat, Haryana, India.
Poonam Kumar, Indian Institute of Management Sambalpur, Odisha, India.
Mahadeo Jaiswal, Indian Institute of Management Sambalpur, Odisha, India
Mobile commerce (m-commerce) research has gained considerable traction in the last decade. Researchers have shown significant interest in assessing the users’ continuance intention for m-commerce by using the Expectation-Confirmation Model (ECM).
The ECM has been applied across varying contexts and hence, comprehensive conclusions cannot be drawn. Hence, the present study conducted a meta-analysis of the extended ECM in the context of m-commerce by reviewing 61 publications from the last decade.
The study found support for all the relationships in the extended ECM. It further uncovered the partial moderating impact of culture type (individualistic vs collectivistic) and user type (students vs non-students) on the relationships of extended ECM. Finally, the study also discussed the valuable implications for theory and practice.
Published in: Behaviour & Information Technology
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