Business & Management Studies

India’s online gambling industry is a lottery

India’s online gambling industry is a lottery

Gambling has evolved over the years to become organised and widespread in India, thanks to its online proliferation.

Authors

Megha Aggarwal, Research Fellow, Jindal School of Psychology and Counselling, O.P. Jindal Global University, Sonipat, Haryana, India.

Summary

India boasts a long and sordid gambling tradition. It is embedded deep in the country’s cultural and social fabric.

The story of the roll of the dice in the epic, Mahabharata, cost one of two warring princely clans their kingdom.

Traditionally, people would bet on rooster fights and play card games such as rummy which is considered a game of skill.

Games on which people wagered, such as teen patti (similar to poker) and matka (a lottery-like game) were popular across many states. Indeed, gambling’s pervasive nature is reflected in its deep association with festivals and social gatherings.

The internet has revolutionised the gambling industry.

Online gambling platforms have mushroomed with the proliferation of smart phones and cheap internet access. A simple Google search throws up as many as 22 online betting apps. Artificial Intelligence, Virtual Reality and blockchain are driving the online gambling experience.

This transformation has presented opportunities and challenges, underscoring the importance of understanding the evolution of gambling in India.

Published in: 360info

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