Business & Management Studies

Gamification and gigification: A multidimensional theoretical approach

The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledge management as antecedents to the performance of gig workers.

Authors

Abhishek Behl, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.

Nirma Jayawardena, Griffith University, Australia.

Alessio Ishizakac, Neoma Business School, France.

Manish Gupta, School of Management, Mahindra University, Hyderabad, India

Amit Shankar, Indian Institute of Management, Visakhapatnam, India

Summary

The main purpose of this paper is to explore the performance of white-collared gig workers using three theoretical perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. 

The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledge management as antecedents to the performance of gig workers. 

Furthermore, it investigates whether a moderation effect of intrinsic motivation using game elements can improve the performance of gig workers. This study uses primary data collected over 8 weeks from January 2020 to Feb 2020. 

This study collects self-administered cross-sectional primary data from an online platform that currently engages white-collar gig workers or has engaged them in two previous years (2018 and 2019) in either one or more platforms. 

This study also develops a conceptual model to measure the performance of white-collared gig workers using an extension of the three theoretical perspectives.

Published in: Journal of Business Research

To read the full article, please click here