Digitalization enhances hotel sustainability, efficiency, and environmental responsibility in North India’s hospitality sector.
Authors
Sarvjeet Ranjan, Department of Food Business Management and Entrepreneurship Development, NIFTEM, Sonipat, 131028, India
Aman Dua, Department of Management, NIT Warangal, India
Niraj Kumar Viswakarma, Management and Humanities Department, IIIT, Lucknow, India
Anish Kumar, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
The digitalization of the hotel business for sustainability employs innovative technologies to optimize operations for environmental responsibility and improved efficiency. This article examines the strategic implementation of digital solutions to enhance sustainability in hotel operations in North India. The research employs the DEMATEL technique to identify thirteen critical elements influencing sustainable practices, including green purchase intention and government regulation. It delineates the interrelationships among these aspects, providing theoretical perspectives and pragmatic techniques for hotel administration. This study establishes a framework for utilizing digital technologies to enhance operational efficiency and sustainability, emphasizing the potential for broader implementation within the global hospitality sector. Subsequent research may build upon these findings to enhance the incorporation of digital technology in global sustainable hotel management.
Published in: International Journal of Technology Management and Sustainable Development
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