Gen Z’s preference for flexibility, autonomy, and purpose is reshaping work, compelling HR to adopt on‑demand learning, customized benefits, and AI‑enabled talent management.
Authors
Shivani Dhand, Lovely Professional University, India
Rimpa Kar, Lovely Professional University, India
Avtar Singh, Lovely Professional University, India
Ujjwal Kumar Pathak, Amity University, Gwalior, India
Aayushi Pandey, Lovely Professional University, India
Jeayaram Subramanian, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Sandeep Kaur Randhawa, Conestoga College Institute of Technology and Advanced Learning, Canada
Summary
The contemporary workforce is being radically transformed by the emergence of Generation Z and the explosive growth of the gig economy. Gen Z differs from other generations in valuing flexibility, autonomy, and purposeful work more than the long-term employment model. Their technological literacy has redefined work standards, with freelancing, temporary contracts, and remote work becoming the new norm. While this trend is beneficial in the sense that it provides work-life balance and diversified sources of income, it has challenges in employment security, mental well-being, and career advancement. HR practitioners need to shift by embracing innovation, technology, and flexibility. The old model of employment does not suit Gen Z’s needs anymore, calling for dynamic practices such as on-demand learning, customized benefits, and AI-enabled talent management. Yet, aligning digital evolution with a people-centric strategy continues to be the key.
Published in: Global Work Arrangements and Outsourcing in the Age of AI
To read the full chapter, please click here.
