The findings demonstrate that the usage of digital technologies has a favourable impact on green innovation and green integration.
Authors
Sanjeev Yadav, Office of Doctoral Studies, OP Jindal Global University, Sonipat, India.
Ashutosh Samadhiya, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University Sonipat, Haryana, India.
Anil Kumar, Guildhall School of Business and Law, London Metropolitan University, London, United Kingdom; Department of Management Studies, Graphic Era (Deemed to be University), Dehradun, Uttarakhand, India.
Sunil Luthra, ATAL Cell, All India Council for Technical Education (AICTE), Delhi, India.
Vikas Kumar, Faculty of Business, Law and Social Sciences, Birmingham City University, Birmingham, United Kingdom; Department of Management Studies, Graphic Era (Deemed to be University), Dehradun, Uttarakhand, India.
Jose Arturo Garza-Reyes, College of Business, Law and Social Sciences, The University of Derby, Kedleston Road Campus, Derby, United Kingdom.
Arvind Upadhyay, Guildhall School of Business and Law, London Metropolitan University, London, United Kingdom
Summary
Green integration (GIT) and green innovation (GIO) in food supply chains (FSCs) have the potential to attain sustainability with the facilitation of digital technologies (DTs). Nevertheless, few studies have been conducted regarding the effectiveness of DTs and GIT in determining GIO and sustained FSC. Furthermore, an unsustainable food supply chain is a globally recognised problem that needs immediate, multidimensional holistic measures.
Therefore, the present study tests the interplay effects of GIT, GIO, and DTs in FSC sustainable performance (FSCSP) under the strategic configuration for information-processing fit, i.e., organizational information processing theory (OIPT) perspective. A combined approach of structural equation modelling (SEM) and artificial neural network (ANN) was used to examine the collected responses from different related industries and validate the robustness of the proposed hypothesis through ANN.
The findings demonstrate that the usage of DTs has a favourable impact on GIO and GIT. Furthermore, GI has a positive influence on GIO. Finally, both GIO and GI have a positive impact on FSCSP. Theoretically, under the strategic alignment for information-processing fit, the study’s findings suggest that GIT and GIO improve their FSC strategies and practically keep the FSC ahead of the competition for the long haul by ensuring sustainability. It is clear from the results of this research that practitioners should support more DTs to promote GIT, GIO, and FSCSP. This research fills a significant gap in the literature by analyzing the unexplored connections across the FSCSP, GIT, GIO, and DTs as facilitators in the context of sustainability.
Published in: Technology in Society
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