AIoT transforms retail with personalized experiences and operational efficiency.
Authors
Rohit Yadav, IILM University, Greater Noida, India
Geshwaree Huzooree, Edinburgh Napier University, UK
Mohit Yadav, Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
This chapter explores the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in retail, collectively referred to as AIoT, and its transformative impact on in-store customer experiences. By combining AI’s ability to personalize customer interactions with IoT’s capacity to connect and optimize physical environments, retailers can enhance engagement, improve operational efficiency, and create seamless, data-driven shopping experiences. The chapter examines AIoT’s role in driving personalized retail experiences, its impact on customer behavior, and the technological innovations shaping future trends. It also discusses challenges and ethical considerations, including data privacy, cybersecurity, and algorithmic fairness. Ultimately, AIoT is positioned to revolutionize retail in the Experience Economy, offering significant opportunities for innovation and competitive advantage. The chapter concludes with recommendations for retailers to leverage AIoT responsibly while fostering customer trust.
Published in: Leveraging AI-Powered Marketing in the Experience-Driven Economy
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