This study helps government agencies, marketing agencies, and senior management to explore organizational-level and regulatory-level solutions for responding to social media-based fake news circulation.
Authors
Nirma Sadamali Jayawardena, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Sara Quach, Department of Marketing, Griffith University, Gold Coast, Australia.
Park Thaichon, School of Business, University of Southern Queensland, Springfield, Australia.
Mitchell Ross, Department of Marketing, Griffith University, Gold Coast, Australia.
Scott Weaven, Department of Marketing, Griffith University, Gold Coast, Australia.
Abhishek Behl, Department of Information Management, Management Development Institute, Gurgaon, India.
Summary
False news has the ability to cause financial harm to organizations by having a negative impact on the consumer purchasing decisions. This paper explores useful organizational and regulatory strategies in response to false news circulated through social media based on five-stage framework for scoping reviews.
The purpose of this paper is to advance current knowledge of false news circulation through social media in three distinct ways. It highlights 1) a wide variety of areas in which false news has been examined, emphasising the rising popularity of the topic, 2) the distinct attributes or characteristics that characterise false news and can be utilised to aid consumer detection, 3) a collection of themes that summarise the organisational-level and regulatory-level strategies in responding to false news circulation through social media.
This study helps government agencies, marketing agencies, and senior management to explore organizational-level and regulatory-level solutions for responding to social media-based fake news circulation.
Published in: Journal of Strategic Marketing
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