While all kinds of consumption may involve a relationship with place at some level or the other, a relational view is distinguishable in terms of ties or kinship with place that individuals perceive as of value and valuable in their lives.
Author
Mitrajit Biswas, O.P. Jindal Global University, Sonipat, Haryana, India.
Summary
This study positions itself within the place-as-living-entity view and within the growing body of literature on the relational views of place. This study considers how consumption acts and activities provide a relational view of place. It also acknowledges that while all kinds of consumption may involve a relationship with place at some level or the other, a relational view is distinguishable in terms of ties or kinship with place that individuals perceive as of value and valuable in their lives.
More essentially, a relational view involves a contribution or participation in the construction or shaping of the nature and meaning of place and its boundaries. As Coffin and Chatzidakis observe, place-making is not confined to the simple creation and manipulation of meanings; rather, it is and must be understood in terms of claiming an area in territorial acts (as those of consumption).
Published in: Social Media and Online Consumer Decision Making in the Fashion Industry, edited by Theodore Tarnanidis, et al., IGI Global, 2023, pp. 108-113.
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