Geomarketing and IoT integration enables personalized customer experiences, driving satisfaction and loyalty through innovative and responsible data practices.
Authors
Ashutosh Pandey, FORE School of Management, New Delhi, India
Rohit, Gulf Medical University, UAE
Mohit Yadav, Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Ta Huy Hung, Vietnam National University, Hanoi, Vietnam
Summary
The integration of Geomarketing and the Internet of Things (IoT) is revolutionizing customer experience by enabling personalized, real-time interactions. This paper explores how businesses can leverage these technologies to enhance customer satisfaction and loyalty. It examines the benefits of advanced data analytics, AI, edge computing, and 5G connectivity in creating more responsive and adaptive marketing strategies. Additionally, the paper addresses challenges related to data privacy, security, and ethical considerations, emphasizing the importance of transparent and responsible data practices. Future trends such as augmented reality (AR), virtual reality (VR), blockchain technology, and sustainable IoT solutions are discussed, highlighting their potential to further transform customer experiences. By navigating these challenges and embracing innovation, businesses can achieve a competitive edge and foster long-term growth.
Published in: Digital Transformation Initiatives for Agile Marketing
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