Digitalization opened the doors of various futuristic opportunities for the apparel industry.
Authors
Sunitha Ratnakaram, Associate Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Vibhor Bansal, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Venkamaraju Chakravaram, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Hari Krishna Bhagavatham, OUCCBM, Osmania University, Hyderabad, India.
Vidya Sagar Rao, OUCCBM, Osmania University, Hyderabad, India.
Summary
There is no denying that the outbreak of the COVID-19 pandemic affected all the industries, including the apparel industry leading to the closure of various apparel companies around the globe. Various lives were at stake due to factories’ shutdown, leading to the loss of bread for daily earners.
However, digitalization played a crucial role in converting the situation into a better place over time. Digitalization changed the whole concept of selling during the pandemic, which led to the foundation of digital-based companies around the globe. Zara is one of the best examples of changing its working structure in a short period.
Hence, people turned the pandemic ill-effects into their benefits due to technological advancement. Due to the outbreak, people faced many challenges like financial challenges, working structure challenges, hindrances in the application of digitalization, and many more. Nevertheless, it would be correct to state that digitalization opened the doors of various futuristic opportunities for the apparel industry.
Published in: Ratnakaram, S., Bansal, V., Chakravaram, V., Bhagavatham, H.K., Rao, V.S. (2024). Digitalization of the Apparel Industry—The Impact of COVID-19. In: Kaiser, M.S., Xie, J., Rathore, V.S. (eds) ICT: Smart Systems and Technologies. ICTCS 2023. Lecture Notes in Networks and Systems, vol 878. Springer, Singapore.
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