The findings indicate that honeymoon destination image strongly and significantly influenced honeymooners’ fantasy experience, followed by honeymooners’ privileges, service providers, social aspects and accommodation.
Authors
Vaibhav Aggarwal, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Pankaj Kumar, Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Sonipat, Haryana, India.
Pardeep Ahlawat, Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, India.
Parveen Kumar, Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Sonipat, Haryana, India.
Navdeep Bhoria, Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Sonipat, Haryana, India.
Summary
This study examines how domestic honeymoon destination quality contributes to achieving honeymooners’ fantasy experience and how fantasy experience impacts honeymooners’ revisit intention.
Methodology
Using the convenience sampling technique, 202 self-administrated survey questionnaires were collected (184 considered useable) from domestic honeymooners who had experienced honeymoon trip. The analysis was performed by employing partial least squares structural equation modeling (PLS-SEM) using SmartPLS 4.0.
Findings
The findings indicate that honeymoon destination image strongly and significantly influenced honeymooners’ fantasy experience, followed by honeymooners’ privileges, service providers, social aspects and accommodation. At the same time, the dining experience and honeymoon expenses had no significant impact on the honeymooners’ fantasy experience. Notably, honeymooners’ fantasy experience also had a strong and significant effect on their revisit intention to honeymoon destination in the future.
Originality
This study has an important theoretical contribution, being the first to explore the post-consumption behavior, that is, fantasy experience and revisit intention of domestic honeymooners in tourism literature. The study also has important implications for tourism industry stakeholders, that is, government, tourism department and officials, honeymoon tour planners and hotel managers, to make honeymoon destinations more attractive and fascinating, especially among newlywed couples and the young generation of tourists.
Published in: International Journal of Quality & Reliability Management
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