This study examines the exchanges (information, contractual and monetary) between various stakeholders of a Blockchain-enabled tourism industry to answer whether adoption of Blockchain technology can lead to a win-win for all the stakeholders involved.
Authors
Janardan Krishna Yadav, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Deepika Chandra Verma, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Srinivas Jangirala, Associate Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India.
Shashi Kant Srivastava, Indian Institute of Management-Sirmaur, Paonta Sahib, Himachal Pradesh, India.
Summary
The concept of smart tourism remains fuzzy when it comes to practice because of the lack of clarity on the roles and responsibilities of stakeholders in addition to complex institutional ecosystem that exist within the tourism industry.
Further, trust and safety of the data generated due to the advancement of smart tourism in varied institutional arrangements pose huge challenges. Extant literature proposes that the application of decentralized ledger promises possible solutions to most of these problems due to the inherent features of the Blockchain technology. This suggestion raises two practical questions.
First, does the sophisticated additional layer adds complexity to its practical application? Second, will the suggested solutions really lead to a win-win for all the stakeholders involved? In this study, we use Ostrom’s action arena to examine the exchanges (information, contractual and monetary) between various stakeholders in a BCT enabled smart tourism of a Blockchain enabled tourism industry to answer these two questions.
Published in: The Journal of High Technology Management Research
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