Advertising has become a blend of compelling storytelling, emotional connection, and cutting-edge technology, particularly with the integration of AI.
Author
Mitrajit Biswas, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
In the now intensely competitive commercial world, where the attention of the consumer is heavily sought out but a fleeting treasure, advertising has transformed from simply promoting a product. It has shifted into an art form where persuasive storytelling intertwines with marketing one’s product. Consumers these days are savvier and bolder. They demand more than information; they demand emotions that reflect their aspirations. The advertising campaigns that are the most memorable and impactful are those that skillfully appeal to the emotions of their target audience. Such campaigns ensure lasting brand loyalty and provoke sustainable behavioural change. But, the shifting of the advertising world has largely changed during this period, owing to Artificial Intelligence (AI). The complicated and complex understanding of humans’ underlying motivations, empathizing, and inspiration were all parts of human craftsmanship, but now these resources are altered, supplemented or challenged on many levels by algorithms.
Published in: Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management
To read the full article, please click here.
