AI is revolutionizing content creation, enabling personalized and scalable content, while raising ethical concerns about authenticity and creativity.
Authors
Sachin Raut, University of Agder, Norway
Ajay Chandel, Lovely Professional University, India
Shashank Mittal, Associate Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India
Summary
The integration of artificial intelligence (AI) into content creation is revolutionizing marketing and brand communication. AI-driven tools now enable the generation of personalized, scalable, and dynamic content, transforming how businesses engage with audiences. This chapter explores the evolution of AI in content creation, from generative models to immersive technologies like augmented reality (AR) and virtual reality (VR). It examines the impact of AI on personalization, SEO optimization, and the ethical challenges associated with AI-generated content, including issues of authenticity, creativity, and misinformation. The chapter concludes by discussing future trends in AI-driven content creation, emphasizing the importance of human-AI collaboration to achieve innovative and responsible content strategies.
Published in: AI, Corporate Social Responsibility, and Marketing in Modern Organizations
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