Business & Management Studies

Upskilling Service Employees for Digital Transformation Using Gamified Training

Upskilling Service Employees for Digital Transformation Using Gamified Training

Gamified learning enhances employee reskilling, engagement, and digital transformation, offering a powerful solution for organizations.

Authors

Rohit Yadav, IILM University, Greater Noida, India

Xuan-Hoa Nghiem, International School, Vietnam National University, Hanoi, Viet Nam

Mohit Yadav, Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, Haryana, India

Summary

The rapid pace of digital transformation necessitates continuous employee reskilling, presenting challenges for organizations seeking effective training solutions. Gamified learning, which integrates game mechanics into educational programs, has emerged as a powerful approach to enhance employee engagement, knowledge retention, and skill acquisition. This chapter explores the impact of gamified learning on reskilling service employees for digital transformation, addressing its role in overcoming reskilling challenges and fostering a culture of continuous learning. Key design considerations, including personalized content, immersive technologies, and collaborative elements, are discussed, alongside methods for measuring the impact of gamified programs through analytics and performance metrics. Future trends, such as AI- driven personalization and VR/AR integration, are highlighted to emphasize gamification’s evolving potential. The chapter concludes with actionable recommendations for organizations to leverage gamified learning effectively.

Published in: Strategic Workforce Reskilling in Service Marketing

To read the full chapter, please click here.