Business & Management Studies

Recover together, recover stronger”: an exploratory literature review on the recovery challenges of creative SMEs following the COVID-19 pandemic and proposed future recommendations

Recover together, recover stronger”: an exploratory literature review on the recovery challenges of creative SMEs following the COVID-19 pandemic and proposed future recommendations

COVID-19 recovery challenges for creative small and medium-sized enterprises (SME) stem from lack of synergy among governmental, supply chain, organizational, and stakeholder categories.

Authors

Bolanle Maryam Akintola, Guildhall School of Business and Law, London Metropolitan University, London, UK

Anil Kumar, Guildhall School of Business and Law, London Metropolitan University, London, UK

Hemakshi Chokshi, Guildhall School of Business and Law, London Metropolitan University, London, UK

Ashutosh Samadhiya, Assistant Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat, India

Rohit Agrawal, IIM Bodh Gaya, Bodh Gaya, India

Summary

The rise of the coronavirus disease 2019 (COVID-19) pandemic has enabled researchers and industry professionals to reinvent their strategies for basic economic understanding. Two years after the outbreak of the pandemic, businesses are now trying to adapt to the impact it has brought, hoping to receive support as it did in the past. However, before this feat can be accomplished, it is imperative to understand the recovery hurdles created by the pandemic.

This research aims to fill the literature gaps by examining the challenges during recovery within the creative small and medium-sized enterprise (SME) industry, as there are few relevant studies that focus on this field.

Design/methodology/approach: Through a methodical bibliometric literature review and network analysis, the paper intends to critically explore relevant recovery challenges within the field while providing answers to the appropriate research questions. A total of 43 articles were selected for an in-depth review. Using the analysis from the selected articles as a guide, a framework was developed to address the recovery challenges alongside the recommended propositions.

Findings: The findings from this paper suggest that a lack of synergy among four major categories (governmental, supply chain, organizational and stakeholders) contributes to recovery challenges within the field of research.

Originality/value: The review also offers clarification in understanding the current and upcoming trends within the creative industry, SMEs and COVID-19. This paper can thus help researchers, industry practitioners and managers discover and analyze the recovery challenges brought about by the COVID-19 pandemic.

Published in: International Journal of Industrial Engineering and Operations Management

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