Integration of AI on an interprofessional level significantly enhances the outcomes in the spheres of marketing, human resources, and finance within an organization, finds this study.
Authors
Mitrajit Biswas, O.P. Jindal Global University, Sonipat, Haryana, India.
Tumpa Dey, Institute of Management Technology (IMT), Telangana, Hyderabad, India
Bhupendra Kumar Gautam, Sharda School of Law, Sharda University, UP, Greater Noida, India
George Abraham, Tamil Nadu Physical Education and Sports University, Chennai, India
Advocate Varun Goel, Crime Grievance and Intelligence Council, Government of India, India
Summary
Objective: This research focuses on the cross-cutting roles of AI in the management; marketing, human resources, and finance departments to enhance organizational performance. It seeks to assess the suitable AI techniques and the method of incorporating them for the improvement of the performance of these areas.
Methodology: Qualitative and quantitative data were collected in the present study. Conducted primary research surveys with the experts and managers of the marketing, human resource, and financial sectors to know more about the modern uses of AI and their effects. Exploratory research was conducted, and case studies of the organizations that applied AI were identified and studied; the performance indicators of organizations before and after they applied AI were also quantitatively measured.
Results: AI indeed increases the performance impact in marketing, human resources, and financial management. In the sphere of marketing, new approaches based on AI analytics and individual plans improved customer attention by 25%. AI in HR concerning recruitment and management accelerated the hiring process by 30% and retained the employees by 15%. AI analytics of claims in financial services and risk forecast optimizations decreased expenses by 20% and enhanced the quality of their decisions. Companies using AI in these domains together realized even better results than those using specific single AI techniques.
Conclusion: Integration of AI on an interprofessional level significantly enhances the outcomes in the spheres of marketing, human resources, and finance within an organization. Integrative approaches of AI intend to optimize multiple self-utilities and foster more significant helpful interrelationships.
Published in: Library Progress International
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